Neon Sign. 2010.
TThrough simple phrases spelt out in neon, Etchells creates miniature
narratives, moments of confusion, awkwardness, reflection and intimacy
in public and gallery settings. Encountering these signs, in the streets
of a city or in the space of a white cube gallery, the viewer becomes
implicated in a situation that’s not fully revealed, or a linguistic
formulation that generates confusion or ambiguity. As often in
Etchells’ work in these neons the missing parts of the picture are as
important as the elements that are present. Invoking a story, or
projecting an idea out-of-context, the work invites
us in, but into what exactly we can’t be sure.
Photograph: Ian Gallagher